Amitava Chattopadhyay is Professor of Marketing-Innovation & Creativity and Professor of Marketing at INSEAD.

His research has focused primarily on branding and marketing communications for which he received the Robert Ferber Award. He also works on issues related to creativity and improving the new product development and marketing process. He is on the Advisory Board of the Association for Consumer Research.

He has developed & taught courses on branding, advertising strategy, marketing strategy, e-marketing, marketing in emerging economies and international marketing for MBA and Ph.D. students in Asia, Europe, and North America. Professor Chattopadhyay is on the board of directors of several organizations and a consultant to multinational firms. These firms include:

Nader Tavassoli is Associate Professor of Marketing. He joined London Business School in 2002 after spending seven years on the marketing faculty at the MIT Sloan School of Management. He received a Ph.D. in Management Science and Master of Philosophy from Columbia University, and a Bachelor of Arts in economics and MBA in marketing and international business from Syracuse University.

Professor Tavassoli's research is on brand strategy, marketing communications, and consumer psychology, with a special emphasis on cross-cultural differences in behaviour.

His consulting and teaching expertise are on branding, customer orientation, marketing strategy, and global marketing. His recent clients include:

Leke Alder has a background in Law. He is Principal of Alder Consulting, an image consulting firm focused on progression of ideas, nationstates and brands.

The company pioneered a number of initiatives in Nigeria including the first ever industry wide brand research as well as the first ever brand awards in Nigeria. The Alder Brand Report is used in a number of corporations for formulating and focusing brand strategies, fine-tuning corporate positioning and crafting marketing and business plans.

Alder Consulting also developed the conceptual framework for the Heart of Africa Project, aka, “The Nigeria Image Project”. Alder consults for the leading lights in the financial services industry as well as leading organisations in oil & gas, telecoms, IT and professional services.