Brand currency
Minting, acquiring & spending brand equity

* How to build brand equity.
* How to turn brand equity into financial gain.
* How to measure the financial contributions of a brand.

Brand integration
Aligning employee, corporate, product & service brands

* How to manage brand integration issues in a merger/acquisition scenario.
* How to maintain a cohesive brand during a consolidation process.
* What changes and surprises are likely to occur during integration.
* What the corporation's response should be.

Brand conversation
The new marketing paradigm

* How an organisation can go beyond the PUSH model of marketing (with its limited focus on identity, differentiation, communication and sales) and deploy new techniques.
* How an organisation can actively engage and retain consumers.
* How an organisation can effectively craft an impactful social strategy.