Conversational BrandingTM

Corporations are increasing discovering that the PUSH model of marketing (which focuses on identity, differentiation, communication and sales alone) is no longer sufficient. And they realise that it is not enough to simply define the organisation, put out information, and sell products & services.

Consumers now demand 2-way engagement & involvement and will resist being talked down to or having things pushed down their throats.

Alder’s Conversational BrandingTM is a programme designed to do the following for organisations:

1. Turn brand marketing into brand conversation - a present continuous system.

2. Translate social responsibility into social strategy - a deliberate programme

3. Create corporate awareness of an emergent demographic group - the
Enterprise Public (individuals who are not customers but who influence perception and spread good or bad buzz about an organisation).

4. Integrate the brand essence of an organisation with strategy & policy.

5. Centre communication on brand building rather than only sales stimulation.

The overall aim of Conversational BrandingTM is to create brand loyalty, promote marketing efficiency & boost product innovation in organisations.