Prudentbank Brand Certification®

Prudentbank, a commercial bank operating in the middle-market segment of the Nigerian economy, engaged Alder to conduct nationwide Brand Certification® for the bank. The programme was meant to assess brand standards across the bank’s branches in different geographical regions.

Certification was hinged on predefined brand pillars, identified as key drivers of the Prudentbank brand. Assessment was done by a select group of mystery guests and researchers.

The researchers experienced first hand, the performance of branches on each parameter and assessment and rating were done during the visits. The results were subsequently collated and analysed by Alder. Branches that met or exceeded specified performance levels were accorded a Brand CertificationTM (b-Certification).

The Certification programme highlighted critical service issues across regions where the bank’s branches were located. It also revealed service initiatives that were successful in specific branches that could be deployed throughout the organisation.


About Prudentbank
Prudentbank is a commercial bank operating in major commercial centers in Nigeria. The Bank’s core target market is made up of traders, professionals, small & medium enterprises, and other operators in the middle-market segment of the economy.

It is now a member of the Skye Bank Group.