* Chief Executive Officers
* Strategy & Planning Executives
* Brand Managers
* Corporate Affairs Executives
* Marketing Executives
* Sales Executives
* Entrepreneurs

* It provides a training programme that specifically tackles brand
management issues.

* It equips managers/entrepreneurs to function effectively in today's dynamic brand economy through knowledge empowerment.

* It provides information that turns branding into a wealth creator
rather than a cost center.

* It provides practical ways to create financial value from branding
efforts and to measure such value.

* It educates managers/entrepreneurs on how successful strategic initiatives of global brands can be adapted for local use.

* It prepares managers/entrepreneurs for foreign competition and
market sophistication.

* It educates managers/entrepreneurs on how to create truly distinct products and services beyond marketing initiatives.

* It helps prevent the gross underutilisation of an organisation's
most valuable asset - the brand asset.

* It explores the possibilities inherent in a networked world.