Eureka! WorkshopsTM

Branding as a serious concern in Nigeria was largely spurred by the introduction of the Alder Brand Report, Nigeria’s brand bible, in 2001. Since then, many corporations have embraced the concept of branding as a core business driver and incorporated branding into business strategy.

But, among smaller businesses, the concept is still relatively new. As a result, many great business ideas have suffered due to a lack of knowledge of basic branding & marketing principles.

To address the aforementioned, Alder instituted a series of branding & idea development workshops, tagged Eureka! WorkshopsTM. The workshops were designed to provide branding knowledge to fledgling businesses and entrepreneurial concerns; the overall aim being to promote successful enterprise in the country. Many of the workshops were executed pro bono.

The workshops have been very effective and business ideas have been successfully launched and marketed.