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idea bank |
Our idea bank houses our original ideas & innovative projects.
Mind the Gap
Mind the gap was conceptualised as an executive business programme focused on brand and marketing strategies. It comprised knowledge programmes and networking events.
- Mind the Gap 2003
- Mind the Gap 2004
- Mind the Gap 2005
- Mind the Gap 2006
Theme
Strategic marketing and brand equity leverage in an irrational economy
Date
24th - 26th July, 2003
Venue
Hilton London Paddington, UK
Speakers
Prof. Simon Knox, Cranfield University
Andy Rice, Yellowwood Brand Architects, South Africa
Andrew Vusi Fasedemi, Wisdom Keys Group, South Africa
Carolyn Managh, Headliners, UK
Natasha Adaczyk, Headliners, UK
Catherine Shovlin, Customer Interpreter, UK
Bode Agusto, Director General / Adviser on Budget & Planning to the Federal
Government of Nigeria
Leke Alder, Alder Consulting, Nigeria
Theme
Competitive strategies in an unfolding brand economy
Date
5th - 7th August, 2004
Venue
Hilton London Paddington, UK
Speakers
Prof. Mark Ritson, London Business School
Pranesh Misra, Lowe, India
Judy Everett, Shell Group, UK
Catherin Shovlin, Customer Interpreter, UK
Andy Rice, Yellowwood Brand Architects, South Africa
Bode Agusto, Director General / Adviser on Budget & Planning to the Federal
Government of Nigeria
Leke Alder, Alder Consulting, Nigeria
Theme
Brand currency, brand integration and brand conversation
Date
4th - 6th August, 2005
Venue
Hilton London Paddington, UK
Speakers
Prof. Amitava Chattopadhyay, INSEAD, France
Prof. Nader Tavassoli, London Business School, UK
Leke Alder, Alder Consulting, Nigeria
Theme
The National Brand & Economic Development
Date
9th - 10th October, 2006
Venue
Transcorp Hilton Abuja, Nigeria
Speakers
Prof. Amitava Chattopadhyay, INSEAD, France
Fiona Adamson, University College London, UK
Leke Alder, Alder Consulting, Nigeria
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