alder case study

Having acquired the assets of the former National Fertiliser Company of Nigeria (NAFCON), Notore approached Alder with a desire to create a new and positive brand image in Nigeria and Africa.

Notore Chemical Industries is an agro allied and chemicals company.

Owned by a team of seasoned professionals, Notore is committed to helping Nigeria and the African continent become self reliant in food production.

The desire to launch a new company with the assets and services of a former state institution brought about the following issues:

The absence of a distinct business definition separate from the legacy definition

Brand architecture issues due to service and organisational expansion

Operational issues in the Niger Delta due to the volatile nature of the region

The desire to create a continental brand

The programme commenced with a session at which the vision, mission, values and personality of the organisation were defined. The company’s social responsibility focus was also defined due to the presence of key operations in local communities.

Visual identity materials were enhanced to represent the company’s desire to be environmentally friendly, while promoting the name, Notore.

Marketing materials (such as the corporate brochure and advert templates) were developed around the company’s decision to spearhead the African ‘Green Revolution’. An employee brand manual and visual identity manual were also developed in line with this theme.

Alder Consulting developed a website for the organisation to enhance its communication strategies.