Cranfield University Case Study
Alder facilitated a case study on Guaranty Trust Bank by Cranfield University, UK with a view to further studies on other Nigerian brands. The case study was distributed locally & internationally.
Guaranty Trust Bank UK
Alder developed marketing strategies and materials for the launch of GTBank's UK subsidiary. Aspects of the strategy included the design of branding materials and adverts for London's Heathrow Airport.
