Acculturation
An employee acculturation programme was implemented by Alder Consulting. 800 employees (including the Management & Board) were trained in 6 cities in Nigeria. Employee brand manuals & training manuals were developed and specially selected brand champions were trained to conduct continuous internal branding sessions across the Bank.
Events Management
The brand was launched in an elaborate ceremony conceptualised and planned by Alder. The event featured multimedia shows, a 3D walk-through of a concept branch, a special First Bank anthem and a mechanised model of the new logo.
