The Financial Report measures the perception and impressions of Analysts & Industry Players, Customers and The Press. These 3 audiences rank 95 bank brands and discount houses in Nigeria according to specific parameters.

The Analysts, Customers & Press were drawn from a wide spectrum of disciplines. A breakdown is provided on pages 16, 130 and 168 of the Report.

As reported by the business digest, BottomLine, the Alder Brand Report “presents comparative findings that are useful for formulating and focusing branding strategies, fine tuning corporate positioning and crafting marketing and business plans.”

Key Highlights

The buzzwords for this year are Professionalism, Trustworthiness and Efficiency. To find out how the banks & discount houses performed on these attributes, go to pages 20, 65, and 147.

Want to know the top 20 financial brands in Nigeria? See page 225.

Quality service seems to be a recurring theme in most organizations. What do customers think and how do they rate the banks on quality? See page 156

Which bank has the most recognized logo? page 204.
Which banks have the most distinctive corporate colors? page 208. Which marketing slogans are most recognized? page 218.

In the era of transparency and corporate governance, the importance of ethics cannot be overemphasized. How did the banks perform? Turn to page 184.

Which banks are rated top stock picks by the Analysts? page 233. Could the Alder 20 Brand Index be the new Stock Tracking Index?

Organizations are beginning to appreciate the financial value of their intangible assets. What are the banks’ logos and brands worth? To view the valuation of the top 20 financial brands in Nigeria, see page 237.

Social Responsibility: How much did the banks give relative to profits and who are the highest donors? See page 245