The Commercial Brands survey provides definitive information about consumer brands in Nigeria. The Survey polls the opinion of brand trustees, stewards and experts to determine the top commercial brands in Nigeria. These stewards and experts were constituted into a panel known as the Brand Synod. Details of Synod members are highlighted on page 7 of the Report.

Consumers were also asked to vote for the Brand of the Year.

The major commercial brands in Nigeria were placed into 52 categories from a list of over 1000 brands. The Brand Synod selected the top two brands in each industry category.

Key Highlights

Brand Synod Picks:
To see the top 2 brands in 52 brand categories, see page 15

Consumers identified the 2004 Brand of the Year with remarkable responses from 9 countries and 16 Nigerian states. To see Nigeria's top brand, go to page 47

Which brands made the 2004 All Stars list? See page 23

To see the Top 50 brands in Nigeria, see the middle page pull-out

To view the report on the rise of Holy brands in Nigeria, go to page 19

What makes a brand leader? To find out, go to page 38