Synopsis of Press Reviews on The Alder Brand Report 2000+1
This Day Newspaper, October 6, 2001, page 45
“History was made when Alder released the much awaited Alder Brand Report focusing on Nigerian Bank Brands. This is the first time in the history of the enterprise of brand building in Nigeria that a comprehensive, well-researched perception study has been carried out.
The result is a thorough report that becomes a total guide not only for bankers, but also marketing communication practitioners who have the task of helping create the materials
that shape how these banks and other financial institutions are seen by the general public.”
BottomLine Issue no. 22, 2001, Page B11
“The 10 -month study (May 2000 – March 2001) presents comparative findings that are useful for formulating and focusing branding strategies, fine tuning corporate positioning
and crafting marketing and business plans.”
Financial Standard October 8, 2000, page 5
“The Alder Brand Report 2000+1 is very unique in a number of ways. Apart from exhibiting an overflowing degree of ingenuity, it proceeded to situate issues that were ordinarily overlooked by both the banks and the public.
The work by Alder stands out as the first research work on the Nigerian banking system that has attempted to measure industry perception as a discipline. The beauty of the work is concealed in its ability to magnify issues that are most often overlooked. For instance, how many banks know exactly what their customers want?”
